Digital printing 'can help boost customer loyalty'
Sunday 01st of June 2008
Businesses can help to gain and build on customer loyalty by making the best use of digital printing technology and services, it has been claimed.
According to Dotan Buchsweiler, chief executive of the DeveloPrint company, there are significant advantages to be leveraged through effective use of mass digital printing projects.
Using the latest technology enables companies in a range of sectors to tailor their marketing products to individual customers and as a result offer a more personalised service.
"Today, the opportunity in high-volume digital colour production lies in integrated marketing," said Mr Buchsweiler.
He added that full colour digital printing can enable companies to take full advantage of new and innovative marketing streams.
Meanwhile, Xerox recently announced the launch of its FreeFlow Express to Print software solution designed to make digital printing processes more efficient and straightforward.
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